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Cookies & Tracking

Cookie Policy & Privacy Settings

How we use cookies to enhance your experience.

Cookie Usage on Paytia Services

Paytia uses cookies and similar technologies to enhance your browsing experience, analyse website traffic, and improve our payment processing services. This policy explains how we use cookies in compliance with data protection regulations including GDPR and UK Data Protection Act 2018.

Essential Cookies

We use essential cookies that are necessary for the operation of our secure payment processing platform. These cookies enable core functionality such as security, network management, and accessibility features required for PCI DSS Level 1 compliance.

Analytics and Performance Cookies

We use Google Analytics to understand how users interact with our payment solutions. These cookies help us improve our services and measure the effectiveness of our secure payment processing technologies.

Marketing and Advertising Cookies

Marketing cookies track visitors across websites to display relevant advertisements about our telephone payment processing and PCI DSS compliance solutions. These cookies are used for targeted marketing of our payment security services.

Cookie Consent and Control

You control what runs through our cookie consent banner — it asks for an explicit accept or reject choice before non-essential cookies load. You can accept everything, reject everything non-essential, or customise by category, and your choice doesn't affect your access to our documentation and resources.

Last updated 9 July 2026

What cookies are

Cookies are small data files placed on your computer or mobile device when you visit a website. Cookies we set are first-party cookies; cookies set by anyone else — analytics and video providers, for instance — are third-party cookies, and the parties that set them can recognise your device both here and on other sites that use the same service. In some cases the information they collect is, or becomes, personal information.

Why we use them

Some cookies are essential — the site needs them to work and they can't be switched off. The rest help us understand how the site is used and how our marketing performs. Where third parties serve cookies here, it's for analytics and measurement, described cookie by cookie below.

How to control them

The consent banner asks for your choice before non-essential cookies load, and you can change your mind at any time from the cookie preferences link on the site. Essential cookies can't be rejected — they're what makes the site function. You can also block or delete cookies in your browser settings (Chrome, Firefox, Safari, and Edge each explain how in their help menus), and opt out of targeted advertising through the Digital Advertising Alliance and the European Interactive Digital Advertising Alliance. Rejecting cookies may limit some functionality, like embedded videos.

The cookies we serve

Our own (first-party) cookies handle site plumbing: paytia_geo (12 hours) and paytia-geo-country (session) detect your region so we show the right content, paytia_locale (12 months) remembers your language preference, and _paytia_cid (session) supports site functionality. Your consent choice itself is stored in a first-party cookie so we don't ask you on every visit.

Google Analytics helps us understand site usage: _ga and _ga_# (both around 13 months) distinguish visitors and sessions in aggregate.

Microsoft Clarity gives us anonymised session insights: _clck (12 months) persists a Clarity user ID, _clsk (1 day) connects page views into a single session, CLID (12 months, set by clarity.ms) identifies the first time Clarity saw this browser, and _cltk (session storage) supports session recording.

Embedded video— where pages embed video via youtube-nocookie.com, YouTube may set local-storage entries (such as ytidb::LAST_RESULT_ENTRY_KEY and s7) on your device to support playback and measure usage.

Other tracking technologies

Cookies aren't the only way to recognise visitors. We may use web beacons (tracking pixels) — tiny graphics with a unique identifier — to understand traffic patterns, tell whether you arrived from an ad on another site, and measure email campaigns. These generally rely on cookies to work, so declining cookies impairs them too.

Third parties may also use information about visits to this and other websites to show you relevant advertising elsewhere and measure whether it works. What's collected that way doesn't directly identify you — your name and contact details stay out of it unless you choose to provide them.

Updates and contact

We update this policy when the cookies we use change or when legal and regulatory reasons require it — the date at the top shows the last revision. Questions about our use of cookies go to privacy@paytia.com or by post: Paytia Ltd, 37th Floor, 1 Canada Square, London E14 5AA, United Kingdom. Phone: +44 20 7183 3536.